Seasonal Sales Campaign

Upward Projects Holiday Gifting 2022

Holiday Gifting is a recurring, core-campaign for Upward Projects, a multi-concept restaurant group with over 30 locations nationally.  By leveraging the brands’ gift cards and wine club memberships, the revenue-driving campaign surpassed the sales KPI by over 10%. The nostalgic, punchy creative was designed to deliver a clear call to action paired with an aspirational experience of going out and living it up.

Role —

• Campaign Strategy
• Guest Journey Strategy
• Paid Media Strategy
• PR Agency Management 
• Creative Conceptualization Oversight & Approvals

Credits —

• Colin Reeves → Digital Strategy 
• Tanni Rednor → Project Management
• Cody MacDonald → Social & Influencer Strategy
• Peter Lora & Sam Hendricks → Creative
• Conceptualization, Art Direction & Graphic Design
• Kelley DiPhillipo → Copywriting
• Rachel Kay Eblin → Photography

In-Store Application

Email Marketing

Experience

VP of Marketing, Business Owner, Director of Corporate Partnerships

Core Competencies

Brand Strategy & Innovation, New Vertical Growth, Cross-Functional Collaboration, Building Teams, Intellectual Curiosity, Organizational & Process Development

Currently

Contact

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