New Vertical Development

Postino Wine Cult

The launch of Wine Cult, a wine club for the kicked-back restaurant and winebar brand, Postino, was born to create another avenue for guests to engage more deeply with the brand. Two years following launch, the club has over 5,000+ loyal Members who pickup seasonal wine releases, engage with the club’s mobile app, email marketing and exclusive experiential activations.

Role —

• Business Case Development
• Product & Guest Experience Art Direction
• Go-To-Market Strategy

Credits —

• Scott Biersack → Branding 
• Colin Reeves → Club Management &
• Digital Strategy 
• Bailey Underwood → Project Management & Art Direction
• Sam Hendricks & Marissa Bigler → Graphic
  Design
• Photography → Shelby Moore

Identity and Key Branding

Original mood board developed for Wine Cult

Wine Cult custom packaging and in-store display

Seasonal Release

Swag + Merch

Experience

VP of Marketing, Business Owner, Director of Corporate Partnerships

Core Competencies

Brand Strategy & Innovation, New Vertical Growth, Cross-Functional Collaboration, Building Teams, Intellectual Curiosity, Organizational & Process Development

Currently

Contact

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